Google Apigee Driving Digital Transformation through APIs
APIs play a crucial role in digital transformation efforts. Enterprises in various industries are joining the thriving API economy, leveraging APIs to foster innovation through partnerships, internal teams, and third-party developers.
This shift requires close collaboration between business and IT leaders to craft a robust API strategy with clear objectives for both immediate and future outcomes. Through an API-centric approach, organizations can create diverse digital touchpoints beyond mobile, enabling omnichannel experiences. They can seamlessly integrate with diverse backend systems and enhance visibility with analytics spanning the digital value chain from end-users to backend operations.